"微笑曲线"理论由宏碁创始人施振荣先生于1992年提出。 在产业链中,边际附加值集中在曲线两端:一端为产品研发(含技术、专利),另一端为营销与服务(含品牌、销售);产业链中间的组装、制造环节边际附加值最低。 为提升投入产出比,企业应聚焦研发、品牌、营销等高附加值业务,以此提高净资产收益率(ROE)。
文鼎集团定位:依托人才管理优势,以结果为导向,助力客户夯实微笑曲线两端,实现降本增效、价值提升。
The Smile Curve theory was proposed by Stan Shih, founder of Acer, in 1992. In the industrial chain, marginal added value mainly lies at the two ends of the curve: product R&D (technology & patents) and marketing & services (branding & sales). The assembly and manufacturing links in the middle generate the lowest marginal added value. To improve input-output ratio, enterprises shall focus on high-value-added businesses such as R&D, branding and marketing to increase Return on Equity (ROE).
Winwin Group Positioning: Relying on our strengths in talent management and result-oriented philosophy, we support clients to consolidate the two ends of the Smile Curve, helping them cut costs, boost efficiency and create greater value.
文鼎集团2009年创立于苏州,是全国诚信人力资源服务机构、全国行业百强企业。集团坚守「激活组织、降本增效,赋能个体、提升价值」经营使命,深耕人力资本深度开发、全场景人才服务与外包运营,连续11年获评中国最佳制造外包服务机构。秉持「专长于人、专注于事,成功于事、成就于人」经营哲学,每年为全国超1000家优质客户提供多层次专业服务。
Founded in Suzhou in 2009, Winwin Group is a National Trustworthy Human Resource Service Institution and one of the Top 100 Enterprises in the industry. Adhering to the mission of "Activate Organizations to Reduce Costs & Improve Efficiency, Empower Individuals to Enhance Value", we focus on in-depth human capital development, full-scenario talent services and outsourcing operation. We have been awarded China's Best Manufacturing Outsourcing Service Institution for 11 consecutive years. Following the business philosophy of "Excel in talent management, focus on professional services; Achieve business success, fulfill individual value", we provide multi-level professional services for more than 1,000 high-quality clients nationwide every year.
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融合精益管理与外包运营,助力制造企业降本增效
Integrating lean management with outsourcing to boost manufacturing efficiency
独创「猎+投」模式,赋能科技创新项目成长
Original "Headhunting + Investment" model empowering tech innovation
一站式跨境人力资源与企业合规解决方案
One-stop cross-border HR and compliance solutions
产教融合,定向培养技能人才
Integrating industry and education to cultivate skilled talents
全链条养老服务体系,助力产业高质量发展
Full-chain elderly care service system for quality development
精益管理+智慧平台,打造城市综合服务方案
Lean management + smart platform for urban service solutions
专长于人,专注于事;成功于事,成就于人
Excel in talent management, focus on professional services; Achieve business success, fulfill individual value